Psychology

Me+ uses a long onboarding flow full of questions, social proof, reassurance of value, gamification tactics, and more. Will you want to copy and paste all of these into your app? Probably not, but the...

In marketing, understanding the intricacies of consumer behavior is key to crafting strategies that resonate with consumers. Psychological biases, those ingrained tendencies that influence our decisio...

Humor is one of the most cost-effective skills to develop in the tech industry. But PMs aren’t necessarily known for their use of it. So when Tom Orbach reached out to me with his idea to write a deep...

Previously, CXL Institute published research we did on the order of pricing plans. This study on the effects of highlighting particular pricing plans is a continuation of that study. It has the same e...

The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included j...