Psychology

In my work with founders I always use as much science as I can. I vigorously read every research in behavioural science, psychology and neuroscience I can get my hands on, and use the new discoveries about ways to change users behaviour ...

Sustainable growth happens when your marketing is overflowing with empathy. This isn’t a new idea. More and more companies are working on understanding their customers and reflecting their customer’s ...

Canadian police had a problem with rowdy clubbers in the early 2000s. They made a mess in the streets after the clubs got closed. Shouting, fights, vandalizing… Every single weekend. People who lived ...

Have you been told that the human attention span is now 8 seconds, shorter than that of a goldfish? The internet and especially marketing companies have been inundated with exasperation at the “fact” ...

I went to a coworking space the other day. And when I opened my laptop—an email caught my attention. I never used Loom, but this video preview looks clean! Users tend to stick to default settings. Th...