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Image of Faith Storey
Faith Storey, SaaS Marketer
Thursday
November 21, 2024
The secret discount page hack, what to learn from Adobe's SEO strategy, how to slow churn in SaaS, and more.
Try this "secret" discount page hack
Marketing Ideas
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Psychology
When people want to buy your product, they often look for discounts. They search Google for “[Company] coupon code”. But more often than not, they only find expired or fake codes from random sketchy s...
Three things I love about Adobe's SEO & blog design
How the Fxck
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SEO
Adobe is what you call a mega site. 80M in monthly traffic according to Ahrefs and I think the internet is mostly better for it. As I discovered when doing a competitor analysis for a client recently,...
How to slow churn and drive user success with SaaS onboarding coaches
ProductLed
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Growth
Keap faced a big churn problem, and we turned to onboarding coaching to solve it. As a product-led company, it’s important to overlay your approach with the reality of customer experiences and their i...
The ultimate guide for performance marketers and DTC brands
Motion
|
Paid ads
A few years ago (before DTC advertising became the norm and TikTok changed the way we view videos), creative strategy was a relatively obscure term. Today — it's the number one priority for top-perfor...
How Waze got its first 1,000 users
First 1000
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Growth
When Waze started in 2006, mobile navigation apps were effectively non-existent. At least not on a smart phone. The first iPhone wouldn't launch for another year and the smart phone market was dominat...