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Image of Faith Storey
Faith Storey, SaaS Marketer
Wednesday
November 20, 2024
Five B2B brand awareness myths busted, how to build a GTM strategy from scratch, 26 social media predictions in 2025, and more.
5 big B2B brand awareness myths, busted
Velocity Partners
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Branding
You know what I love most in a client? A challenging brief? Ambitious ideas? A chunky budget? Actually, no. It’s low expectations. If someone comes in demanding that their campaign goes viral in the f...
How to build your GTM strategy from scratch
Growth Unhinged
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Growth
Many people mistake go-to-market (GTM) for “launch” or marketing in general. However, GTM strategy is a set of activities that will propel your product to the scaling stage. The holy grail is to find ...
26 predictions for social media marketing in 2025
Social Media Today
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Social media
It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 m...
15+ strong CTA email examples: From leads to trials to paying customers
Userlist
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Email marketing
Most SaaS email marketing is about delicate nurturing and building authority, loyalty, and reputation. But sometimes you just need to drive conversions with a strong, clear call-to-action email....
How independent agencies are staking their claim in the creator economy
Digiday
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News
When marketing firm The Brandtech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a bit of a riddle to its rivals. The agency was providing stra...