For a few reasons, these last couple of months became a time to reflect. I made lists, got through a few of them, procrastinated on others, and thought about my career and its direction a lot. And as ...

With countless optimization tips and techniques, landing page SEO may often feel overwhelming. You’ve got keywords, and backlinks, and technical audits, and where do you even start? Well, why not star...

1) Write with your eraser You get 100 bucks for every word you rub out from your title. 2) Don't exaggerate. An honest line always feels warmer. 3) No one cares what you can do. Everyone cares what you can do for them. 4) Avoid the passi...

Many people know growth teams experiment with their product to drive growth. But how should growth teams set goals? At Pinterest, we’ve experimented with how we set goals too. I’ll walk you through where we started, some learning along t...

Web conversion is an often untapped and ignored growth lever. Here are some of the issues I’ve observed that hinder web conversion, and how to fix them: Context: I saw first-hand the power of a well-c...