Intros are a microcosm of your entire article. While they might only make up 10% (or even less) of your article’s total word count, they may well account for 40% of your total read time, and for affil...

One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really be bidding on their own branded terms – why pay money for clicks on their bran...

Lenny recently published a fantastic article on B2C attribution, which made me feel a twinge of sadness for the sorry state of B2B attribution. The post is packed with so much sophistication around B2...

How Ritz-Carlton became a luxury icon, why Steve Jobs made “impute” his marketing philosophy, and how to use the Halo Effect for a great brand....

An effective landing page grips the visitor’s attention through copy and visuals. It imparts all the pertinent information about the brand’s service or product to the visitor and tells them, “Hey, you need this, you need us.” In short, ...