Thanks to machine learning and other predictive algorithms, 80% of consumers now expect personalized experiences in their interactions with companies—including email. Segmentation can help with this. ...

When it comes to investing in brand, startup businesses find themselves in a huge Catch-22 situation. Many startups understand that a powerful brand will be crucial to their long-term success. Especia...

Traditionally, landing pages include one call-to-action (CTA)—encouraging site visitors to take a specific step such as signing up for your newsletter or buying from you. But sometimes, a traditional ...

Scaling SEO is not easy, neither in concept nor execution. While most sites drive SEO traffic through company-generated content, Product-led SEO allows certain companies to scale landing pages with co...

Due to my job, I always find myself reading e-mail letters, looking for new SaaS tools, and surfing the net for new ideas. While doing so, one thing never fails to amaze me: product marketing. In the ...