Thanks to machine learning and other predictive algorithms, 80% of consumers now expect personalized experiences in their interactions with companies—including email. Segmentation can help with this. ...

When it comes to investing in brand, startup businesses find themselves in a huge Catch-22 situation. Many startups understand that a powerful brand will be crucial to their long-term success. Especia...

Traditionally, landing pages include one call-to-action (CTA)—encouraging site visitors to take a specific step such as signing up for your newsletter or buying from you. But sometimes, a traditional ...

The subject line is the most important piece of copy you’ll write for your email marketing strategy. We don’t make this statement lightly. Body copy and CTAs are the meat and potatoes of your marketin...

Hey there, product freelancers! I'm Lucas Nilsson. I've been a Product Marketing Manager working in tech for over 7 years. I recently quit my job at Scaleway to start my own Product Marketing freelanc...