As Thomas Mann once said, "A writer is a person for whom writing is more difficult than it is for other people." And I agree. Writing is difficult. So is copywriting. In this article, I’ll try to make...

Traffic doesn’t necessarily equal dollars. Once someone lands on your blog post, you actually need to convert them. I started my career in the lead-generation industry, and that experience taught me t...

11x is a trailblazing startup that is growing very fast! It is pioneering a new category of AI-powered applications that is selling outcome-based work. 11x is building an AI-powered SDR (sales develop...

Most brand marketers are well-versed in the foundational consumer communication channels, like email, SMS, and mobile push notifications. But there’s one channel that’s often overlooked but can delive...

The average American ignores 3,500 ads daily. That’s a lot. In fact, it’s so much you can say we ignore the shit out of advertisements every day. Are people immune to advertising manipulation? It seem...