“I’m 49% creative and 51% business.” I once heard Casey Neistat, the famous filmmaker and YouTuber, say this on a podcast. And I think it fits so nicely with what separates those who are successful at...

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence...

When you communicate something is singular, the more effective people believe that thing is. David Abbott, the legendary copywriter and co-founder of Abbott Mead Vickers BBDO, used this tennis ball tr...

When it comes to running Google Ads, choosing the right campaign type can make or break your advertising success. Two of the most popular options are Performance Max and Search Campaigns. While both c...

Recover lost sales with these Abandoned Cart email examples. Abandoned cart emails, cart abandonment series, or shopping cart abandonments are automated reminders sent to individuals who have not comp...