Recently, we’ve been talking a lot about the power of marketing with a compelling value exchange. That’s because we’re convinced that one of the main drivers of the marketing effectiveness crisis in B...

“We need someone like you to run our marketing, Tom!” This is the #1 message I get from founders. I understand their desire for viral magic, but there’s a fundamental problem: The “hire an amazing mar...

Social proof is becoming a norm on landing pages, sales decks, ads, and other marketing and sales materials in B2B. When we’re talking about social proof, it means that in addition to us saying that w...

LinkedIn’s expanding its top-of-feed news banner to more regions, as it looks to drive more topical engagement within the app. Launched earlier this year in selected markets, LinkedIn’s news banner pr...

In a major policy move, the Trump administration announced a new tariff plan last week, claiming the measures would strengthen the American economy. The strategy includes a universal baseline tariff, ...