Analytics

Sustainable growth in SaaS relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue retention (NRR) is the new benchmark metri...

At this year's 8P conference, I recorded a presentation from Demi Murych, a specialist in reverse-engineering and technical SEO. From this blog post, you'll get insights into how LightHouse measures website performance and what you can d...

To be successful, organizations need more data. More importantly, they need the right kind of solutions to interpret that data, and drive actionable innovation across their organization. As a marketing agency focused on helping customers...

Effective marketing analytics starts with quality data. After all, the quality of your reports on key performance indicators (KPIs) and the management decisions you make based on them directly depend on the completeness and reliability o...

Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” said Pat Maigler, Senior M...