Analytics

Learning a programming language when you do online advertising is not the most obvious thing to do. I mean, let’s face it, there are plenty of different opportunities to develop yourself without going to a completely different industry. ...

How Cloudera uses Markov models to solve the multi-channel attribution problem. Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers. The point in time when a pote...

In this post I’ll show how to look at Search Console Queries and Landing pages and how they are related. We can do this by creating a Google Data Studio report. First step is to add your Search Console data to Data Studio. You’ll need to...

More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is a clear focus on Instagram analytics. Without analytics, your Instagram marketing efforts...

Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more...