Analytics

Would you rather know how people found your business or why they decided to make a purchase? Your answer will help determine whether you should use first click attribution or last-click attribution. E...

In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landi...

Internet monetization is somewhat like a Soviet election: It doesn’t matter who clicks and where, it’s who counts those clicks that matters. The technology and business of that counting of clicks (and...

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post ...

OK, that’s one unappealing title for a blog post, but rest assured that the content more than makes up for this obscurity. Recently, my favorite toy in the world, Google Tag Manager’s server container...