Analytics

How Cloudera uses Markov models to solve the multi-channel attribution problem. Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers. The point in time when a pote...

Learning a programming language when you do online advertising is not the most obvious thing to do. I mean, let’s face it, there are plenty of different opportunities to develop yourself without going to a completely different industry. ...

Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health. Thankfully, none of these tasks are too di...

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my product...

From 20K orders per day to 5M. 0 to 100 people in business intelligence. 8 to 85 people in growth. All in 4.5 years. It was a wild ride, but not one that many in the US startup scene are familiar with. This wasn't Uber or Lyft, but rathe...