Branding

“Ugly.” “Weird.” “Clown shoe look.” These are some of the ways Redditors on a 2014 Reddit/running post describe Hoka, the sneaker brand that Ugg parent company Deckers bought for a reported $1.1M in 2...

In today's competitive business landscape, a well-defined brand strategy is the cornerstone of success. A strong brand strategy not only differentiates your business from competitors but also creates ...

Successful marketing is based on a clear understanding of what you are trying to achieve. It sounds obvious, but it’s remarkable how many businesses try to sell a product or a service which they thems...

Another year goes by and I am still hearing about “the top rebrands” only to find out it’s a logo redesign by a popular brand. Well, I’m here to change the game. When I started this series, “The Best ...

I’ll be fully honest that I don’t love the separation of Brand and Product Design organizations. Every place I've been eventually moved Brand Design into Sales and Marketing (S&M) and Product Design i...