Branding

iPhone or Android. Which do you like better? And would you ever consider switching to the other? Some people feel so strongly about their smartphone preferences that they wouldn’t even think about try...

Like most people, writers are drawn to rules, or guidelines at the very least. The internet and bookstores are saturated with manuals on what and what not to do in the craft of writing, whether that w...

In a conversation with me a few weeks ago, Vijay, my CEO, was discussing what we needed to focus on as a marketing team for Atomicwork. We are a pre-product startup, and as product/engineering are bui...

Patagonia told customers “Don’t buy this jacket.” and increased sales by 30%. Here's how they used salience bias and how you can do the same....

Who would want to run a company that makes and sells products no one needs? Only a fool, right? Unless, of course, the company is LVMH Moët Hennessy Louis Vuitton, the world’s largest and by far most ...