Branding
The future of Brand Experience (BX)
Kevan Lee
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How do direct-to-consumer businesses grow today? They build remarkable brands. If you ask leaders at some of the biggest DTC businesses in the world for their keys to success, they will invariably sta...
The 12 brand archetypes: How different SaaS brands make us feel
Userlist
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There are a total of 12 brand archetypes, but many businesses also leverage their "core" and "influencing" archetypes. Whether you designed your brand identity to fit a certain archetype on purpose or...
How to design your brand to feel safe, or exciting
Ariyh
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Intuitively, we know that the designs we use should match what we are trying to communicate in our messaging. But how, exactly? Imagine a website headline that claims “The most fun travel experience y...
The best brands don’t prescribe behavior, they create ‘permission’
Brandingmag
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According to Krulak’s Law of Leadership, the future of a brand is in the hands of its people at the coal face, not the leaders at the top. Named after Charles C. Krulak, a former General in the US Mar...
The meaning of colors in branding
Dawn Creative
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Over the last couple of weeks, Wimbledon has served up some amazing tennis – not to mention 190,900 portions of strawberries and cream! The tournament is a British icon. And its branding is recognise...