Copywriting

A pro writer has a basic handle on the writing craft. If you have put yourself out there as a professional writer for hire (or you’re planning to do so), you’ve acquired basic writing abilities so you...

Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, that was a silly question. Of course you do. We all know how easy it is to get distracted ...

This letter is going to be the first in a long series of letters in which I will attempt to communicate to you a lot of the important things I have learned in the last 46 years. I am going to try to t...

So, you’re thinking of becoming a copywriter in 2022… I’m not surprised. In addition to all the shifts in the workforce since the pandemic, according to Google Trends, there’s also been a steady incre...

If you told me 5 years ago that I would one day lead a 20-person Publications team or have a personal blog that’s read by hundreds of thousands, I would’ve laughed in surprise. Yet somehow, I’ve found...