Copywriting

This handbook helps you write nonfiction books and blogs. Writing is the pursuit of thinking clearly with the help of paper. Writing slows down your thinking so you can dance with your ideas. If people cannot write well, they cannot thin...

Looking for the best headline formulas to promote your top content? Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 22 titles (with headline examples) you can custo...

I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a day in class. Business writing is ...

Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the tim...

Copywriting is a key marketing skill. Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more: 1) Use timeframes. Real numbers are more compelling than generalizations like "fast" or ...