Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Why reverse trials drive the most growth (with examples)
Elena's Growth Scoop
|
Companies often find themselves wrestling with the choice between offering a Trial or adopting a Freemium model. My take? Opt for neither, because Reverse Trials are simply.. better. Trials are a grea...
How we assessed our growth marketing bets at Clay
Clay
|
Clay is a company undergoing one of those rare moments that startup teams dream of: we’ve 10x’d YoY and have tens of thousands of users, thousands of paying customers including established companies l...
Airbnb case study: How to reduce churn with personalization
Growth.Design
|
See how Airbnb compares to alternative booking apps when it comes to personalization. Learn how to apply this to your product to reduce user churn. I've been travelling while working for a bit now. My...
The operational cadence of effective growth teams
Friday Growth Note
|
In today's market, growth teams are in a bit of a pickle, tasked with hitting bigger targets with smaller budgets. The need for efficiency is at an all-time high, but so is the risk of burnout. With t...
From 0 to 10 million users in four years
Growth Unhinged
|
Copy.ai – the AI platform for go-to-market teams – launched in two weeks using just seven software tools. Within three months, they got over 40,000 users. Now they’re celebrating an unreal milestone —...