Career & jobs

I run into a lot of founders who are ready to hire the first marketer for their startups but have no idea where to start. I empathize deeply with these founders. Marketing is an incredibly broad disci...

For anyone starting a new project, Nia shares a workshop idea for stakeholder communication, and reflects on why talking about the work is a part of the work. Stakeholders. It’s not a word we love at ...

Someone once asked me in a Q&A lightning round, “Would you rather be good or lucky?” I replied, “Lucky.” Many people can be good, but luck is like magic. In fact, many people who are lucky outpace tho...

This is the guide that I would have wanted to read when I went out on my own to do freelance social in 2020. I remember Googling “how to write a proposal”. It was bleak. I had no idea how to make mone...

For most of my decade-long experience in SaaS, I have been marketing to marketers. It was like cooking for the chefs, difficult, but I knew who they were, and what they wanted. Then for about a couple...