Career & jobs

This is likely the hardest and the most important part of hiring a marketer — scoping out who to hire and why. Surprisingly, founders often pay the least attention to this part. They throw together a ...

“Quit your job,” they said. “It’ll be fun,” they said. And you know what? It’s actually been a lot of fun. But also deeply, deeply scary. Let’s go back in time for a bit. I had always toyed with the i...

Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? As a product market...

Almost all new managers have one of two failure modes. The first is probably what comes to mind when most people think of a “bad manager”: micromanagers who get into every detail and undermine the aut...

Educating the rest of your company on marketing is often the hardest part of doing marketing. This is ironic (don’t you think?). Marketing’s actual job is to understand an audience and communicate to ...