Lifecycle marketing

Here's their 4 part email marketing strategy and how it converted me to a paying customer while on free trial. I started a 14 day free trial with ActiveCampaign. For those who don’t know, ActiveCampai...

Marketers and fortune tellers have a lot in common. Stick with us for a second here. They both take bits of information about customers—who they are, what products they like, what content they’re cons...

Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, ...

Every customer that engages with an ecommerce store goes through the customer lifecycle. They may drop off at different points in that lifecycle, or they may carry through it and become loyal brand advocates. One of the best ways to help...

It seems like more and more companies these days (particularly software as a service or product-based companies in tech) are hiring for "lifecycle marketers" instead of "email marketers." Which is great! It means that more companies see ...