Lifecycle marketing

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might perceive things that are different from your expectations. Which begs the question: what are you doing to manage perception...

Talking to users is, for some people, one of the most intimidating things to do. It’s also one of the most important things to do and in this post, I’ll cover why and how to get started. To me, succee...

Here's their 4 part email marketing strategy and how it converted me to a paying customer while on free trial. I started a 14 day free trial with ActiveCampaign. For those who don’t know, ActiveCampai...

Marketers and fortune tellers have a lot in common. Stick with us for a second here. They both take bits of information about customers—who they are, what products they like, what content they’re cons...

Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, ...