News
General marketing and technology news.
Instagram confirms test of ‘unskippable’ ads
TechCrunch
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Instagram confirmed it is testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being...
Advertising no longer the UK’s least trusted industry for first time in a decade
Marketing Week
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Advertising is no longer the UK’s least trusted industry, according to new research from the Advertising Association (AA) shared today (4 June). For the first time in a decade, advertising has been bu...
Facebook renews focus on young users
Social Media Today
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Given that Facebook seems to have lost a lot of its youth appeal, with teens preferring Instagram, TikTok, and Snapchat instead, this seems like an odd focus for the app moving forward: “As we think a...
Instagram says using certain CTAs can impact post reach
Social Media Today
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There’s certainly been some mixed messaging from Instagram’s comms team of late. Exhibit A: Remember this gem of advice from a few months back: As you might expect, this didn’t go down super well with...
AI Overviews: About last week
The Keyword
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A couple of weeks ago at Google I/O, we announced that we’d be bringing AI Overviews to everyone in the U.S. User feedback shows that with AI Overviews, people have higher satisfaction with their sear...