News
General marketing and technology news.
Advertising no longer the UK’s least trusted industry for first time in a decade
Marketing Week
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Advertising is no longer the UK’s least trusted industry, according to new research from the Advertising Association (AA) shared today (4 June). For the first time in a decade, advertising has been bu...
Facebook renews focus on young users
Social Media Today
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Given that Facebook seems to have lost a lot of its youth appeal, with teens preferring Instagram, TikTok, and Snapchat instead, this seems like an odd focus for the app moving forward: “As we think a...
Instagram says using certain CTAs can impact post reach
Social Media Today
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There’s certainly been some mixed messaging from Instagram’s comms team of late. Exhibit A: Remember this gem of advice from a few months back: As you might expect, this didn’t go down super well with...
AI Overviews: About last week
The Keyword
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A couple of weeks ago at Google I/O, we announced that we’d be bringing AI Overviews to everyone in the U.S. User feedback shows that with AI Overviews, people have higher satisfaction with their sear...
Referral traffic down in Facebook’s latest trending content report
Social Media Today
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Meta has published its latest “Widely Viewed Content Report” for Facebook, which shows what Facebook users were engaging with in Q4 2023. The report, which Meta first published in August 2021, is desi...