News
General marketing and technology news.
Klarna using GenAI to cut marketing costs by $10 million annually
U.S. News & World Report
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Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 million...
TikTok launches ‘TikTok Studio’ management platform for creators
Social Media Today
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TikTok has launched a new dashboard where creators will be able to manage all aspects of their TikTok presence, including video uploads, editing, performance analytics, and more. Called “TikTok Studio...
Elon Musk says X now has 600 million monthly active users
Social Media Today
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Okay, this may not be an “official” update, as it’s only a passing comment made by Elon Musk, which always end up sparking media overreaction (which, of course, I’m playing into here). Elon claims tha...
TikTok turns to generative AI to boost its ads business
TechCrunch
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TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools wil...
How Amazon is wooing publishers to bolster its $50 billion ad business
Digiday
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Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. An eMarketer ...