Product marketing

Articulate the "Three Whys" for your company's B2B product. This worksheet includes step-by-step guidance to find your Why Buy Now? The objective is to understand a customer’s perception of two opposi...

Honest answers please, product marketers: Is your strategy molded by the view of the customer? If not, maybe it’s time to reconsider your approach, and whilst you’re at it, incorporate market research into your practice - trust us, it’ll...

Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motiva...

In a field as vast and diverse as Product Management, there are so many different types of Product Manager. One of the most common, aside from a regular PM is a Product Marketing Manager. If you’ve been job hunting for a while, you’ve pr...

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...