Psychology
How psychological biases shape marketing strategies
Pop Nuero
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In marketing, understanding the intricacies of consumer behavior is key to crafting strategies that resonate with consumers. Psychological biases, those ingrained tendencies that influence our decisio...
Humor for growth: The strategy you’re missing
Product Growth
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Humor is one of the most cost-effective skills to develop in the tech industry. But PMs aren’t necessarily known for their use of it. So when Tom Orbach reached out to me with his idea to write a deep...
The effects of highlighting a "recommended" pricing plan
Speero
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Previously, CXL Institute published research we did on the order of pricing plans. This study on the effects of highlighting particular pricing plans is a continuation of that study. It has the same e...
The Trigger Technique: Turn buyer stories into smarter marketing campaigns
Customer Camp
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The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included j...
Most underrated psychological facts
Psychology Today
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1. Eye contact keeps a conversation going. If you want to make a conversation go longer but don't know what to say, ask your conversational partner a question. After you've heard an answer, keep looki...