Psychology
The greatest skill of the 21st century (the top 1% exploit this)
Dan Koe
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I’m going to be honest. Myself and Justin Scott are having a newsletter writing competition. We set out to write 7 newsletters in 7 days to have a backlog. I even took it a step further and have been ...
Cognitive dissonance in marketing: How to make sales easy
Frontera
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How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:...
Play this 'chicken game' with your audience
Marketing Ideas
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A little trick I use whenever I want to make my audience do something: Tell people NOT to do something. Yeah, it’s that simple. Imagine telling your audience, “Don't click this link!” and they do the ...
The psychology of Temu’s casino-like shopping UX
Growth.Design
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Learn how the new #1 App on the App Store uses psychology to promote wasteful consumerism during onboarding. This new Temu app I keep hearing about just came out of nowhere and went straight to the to...
How take-back programs boost profits
Ariyh
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You are searching for a new mattress online, looking for a bit of a comfort upgrade. However, before the new one comes in, the old one has to go. You’ll need to think where to bin it, and probably inv...