Psychology

Understanding the complex process with which the minds of consumers take is the holy grail of marketing. It is the key to creating wildly successful marketing campaigns and expanding the reach of whatever product you offer. And as any as...

Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on fulfillment of immediate needs of the company rather than focusin...

If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It is a little—but only a little. Knowing when it’s time to transition from attracting leads and trust-building to sales is crucial, and making an ...

Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience. Through this deep dive interactive case study, we'll discover how Amazon is able to drive high conversion rates fro...

This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane). The other night I was in my couch watching Netflix's troubling docu-drama "Social Dilemma". I...