Psychology
One simple psychology framework to improve your onboarding
Growth.Design
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This is another great case study created by the guys at Growth.Design that shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention)....
How color psychology impacts your marketing
Wix Answers
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The word psychology stems from the Greek word psyche, which is defined as “the human soul, mind or spirit.” Nowadays, we know this term as the study of the human mind and behavior. This discipline has branched out into various topics, fr...
Prospect theory and loss aversion: How users make decisions
Nielsen Norman Group
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When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions (i.e., questions or options giv...
Don’t create a sense of urgency, foster a sense of purpose.
Kimber Lockhart
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I lead software teams. Part of the territory is people (CEOs, stakeholders, customers) wishing we could go faster. I’m often asked — “do you think the team has a strong enough sense of urgency?” or the direct “can you make the team feel ...
7 ways to create a great customer experience strategy
SuperOffice
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The 2020 Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year - and once again, the same answer came out on top. Can you gu...