Psychology

I lead software teams. Part of the territory is people (CEOs, stakeholders, customers) wishing we could go faster. I’m often asked — “do you think the team has a strong enough sense of urgency?” or the direct “can you make the team feel ...

When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions (i.e., questions or options giv...

The word psychology stems from the Greek word psyche, which is defined as “the human soul, mind or spirit.” Nowadays, we know this term as the study of the human mind and behavior. This discipline has branched out into various topics, fr...

This is another great case study created by the guys at Growth.Design that shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention)....

This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane). The other night I was in my couch watching Netflix's troubling docu-drama "Social Dilemma". I...