Psychology

1. Eye contact keeps a conversation going. If you want to make a conversation go longer but don't know what to say, ask your conversational partner a question. After you've heard an answer, keep looki...

I’m going to be honest. Myself and Justin Scott are having a newsletter writing competition. We set out to write 7 newsletters in 7 days to have a backlog. I even took it a step further and have been ...

How four words in a campaign changed L’Oréal’s fate, why buyer’s remorse kills your profits, and how to use cognitive dissonance for growth:...

A little trick I use whenever I want to make my audience do something: Tell people NOT to do something. Yeah, it’s that simple. Imagine telling your audience, “Don't click this link!” and they do the ...

Learn how the new #1 App on the App Store uses psychology to promote wasteful consumerism during onboarding. This new Temu app I keep hearing about just came out of nowhere and went straight to the to...