Social media

With summer excitement winding down, back to school planning is now well underway for many, and it’s about to ramp up even further as we close in on the beginning of the new school year. For brands, t...

YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...

I have a love-hate relationship with the sidebar of YouTube. It lures me into the depths of the platform; yet seems to almost always recommend me the perfect video. Getting your video recommended by Y...

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural difference...

Finding influencers who have the perfect audience for your product is a big task in itself. Even once you've done that though, what's next? What kind of campaign should you set up? Which type of colla...