Hi, I’m Henry, and today, I’ll break down the three essential metrics every Product Marketing Manager (PMM) should focus on to drive success. Let’s dive in! 1. Brand Awareness: Brand awareness is all ...

I sometimes vent with other marketers about how easy life would be if I worked in a more creative industry. Like promoting movies or selling cologne. Sticking Chris Hemsworth on anything is a winning ...

With Twitter clone Bluesky on the rise, that’s seemingly spurred Threads into action, with Meta’s own Twitter-like app rolling out a range of updates that seem to be specifically designed to address c...

What does good retention mean? It means you’re building a habit. I like to work backward to figure out what leads to that habit. It’s easier to define what an active user looks like versus figuring ou...

Product-led content means sharing features and use cases to improve your content’s value. It’s about helping users achieve their goals and creating trust-building customer experiences. In this article...