When people want to buy your product, they often look for discounts. They search Google for “[Company] coupon code”. But more often than not, they only find expired or fake codes from random sketchy s...

Adobe is what you call a mega site. 80M in monthly traffic according to Ahrefs and I think the internet is mostly better for it. As I discovered when doing a competitor analysis for a client recently,...

Keap faced a big churn problem, and we turned to onboarding coaching to solve it. As a product-led company, it’s important to overlay your approach with the reality of customer experiences and their i...

A few years ago (before DTC advertising became the norm and TikTok changed the way we view videos), creative strategy was a relatively obscure term. Today — it's the number one priority for top-perfor...

When Waze started in 2006, mobile navigation apps were effectively non-existent. At least not on a smart phone. The first iPhone wouldn't launch for another year and the smart phone market was dominat...