Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussi...

When I first started working in content marketing and SEO years ago, “topical authority” wasn’t even on our radar. Now, it’s a key piece of any SEO strategy that focuses on delivering high-quality con...

It’s important to clearly distinguish between what people desire and how they fulfill them. Our desires usually remain the same, but methods of fulfillment keep changing. For example, the desire to ha...

Search engines rely primarily on whatever content they can find on a page to understand its subject and determine which search queries will be relevant. PLPs (product listing pages) serving as categor...

For retailers in the United States, the holiday cheer will be present but measured for 2024. It’s a different kind of year. On one hand, signs point to strong consumer spending; however, on the other ...