Literally every startup must figure out: “how do we grow?” In answering this, founders typically focus on core questions: Who is our customer? What problem does our product solve? What is our business...

Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Reddit Pro Trends aims to hel...

We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing a...

Curious how elite performance marketing teams like HexClad, Jones Road Beauty, and Ridge run their meetings? Get a behind the scenes look at how they structure their marketing workflow to create winni...

Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of t...