Analytics

It’s never been more important to be able to measure the effectiveness of influencer marketing. The good news is, with the rise of influencer marketing technology, there are now more ways to measure influencer marketing than ever before....

The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data....

As the marketing world braces for the impact of having far less consumer data to work with, with the arrival of Apple's ATT update, and Google working on similar measures, Google has today announced a new update for Google Analytics whic...

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing...

Learn why every company needs a data stack to fuel growth and how to build one with purpose-built technologies. The term “modern data stack” has garnered a lot of interest in the past 18 months, with most of the chatter being in the cont...