Analytics

In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Two and a half years ago, we introduced Google Anal...

Everything on your WordPress site has an impact on your conversion rate. Some things might play just a small part while others could drastically skyrocket your sales. Therefore you should plan on testing every element on your website alo...

From 20K orders per day to 5M. 0 to 100 people in business intelligence. 8 to 85 people in growth. All in 4.5 years. It was a wild ride, but not one that many in the US startup scene are familiar with. This wasn't Uber or Lyft, but rathe...

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my product...

Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health. Thankfully, none of these tasks are too di...