Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Leveraging opinionated defaults to power growth
The FishmanAF Newsletter
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I’ve worked at or with a lot of B2B2C and marketplace companies and one topic that always comes up is how to teach your “B’s” to better engage with their “C’s.” In other words, if data suggests that d...
Turning $1,000 into $28M ARR at lemlist
Growth Unhinged
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In 2018, Guillaume Moubeche, frustrated with existing prospecting tools, decided to create a better solution. After an unsuccessful attempt to outsource its development in Russia, he invested his last...
How to do things that don’t scale
The FishmanAF Newsletter
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In one of my earliest professional roles I worked for Mervyn’s Department Store in their marketing department. We weren’t exactly a startup. We had thousands of employees and a retail footprint across...
Mini tools are 10x more powerful than free trials
Marketing Ideas
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Earlier this month, a crazy simple “mini-tool” broke the internet: It’s called Twitter Roast — you put a link to your Twitter/X profile, it scans your tweets with AI, and boom! You get hilariously acc...
A framework for growing consumer subscription businesses
Lenny's Newsletter
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If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Su...